Lumière Boutique

A luxury fashion e-commerce experience designed for conversion — editorial aesthetics meets seamless checkout flow.

Role

Full-Stack Web Developer & UX Designer

Stack

Next.jsTailwind CSSShopify API

The Challenge

The client — a boutique fashion brand — had a dated online store with high cart abandonment rates and poor mobile experience. Their brand identity was premium, but their digital presence didn't reflect it.

The Solution

I rebuilt the entire e-commerce experience from the ground up, focusing on visual storytelling and frictionless UX. The new store features full-screen editorial photography, a streamlined 2-step checkout, and a product page designed to maximize visual impact on mobile. Conversion rate improved by 34% in the first month after launch.

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